B · BALICA

INTERNATIONAL BUSINESS STUDENT · PORTFOLIO

Bianca
Balica

International Business student at Rotterdam Business School, now completing an International Marketing minor at EDHEC Nice. Passionate about PR&Communication, product marketing, brand engagement and campaigns. Experienced in public relations and data-driven decision making.

Drawn to the luxury market and fashion industry. I believe that these are built on detail, story and restraint, the same qualities I bring in my work. Looking to apply my skills in a fast-paced environment, leveraging my communication and market research abilities. Open to a full-time internship opportunity starting late January - early February 2027.

Portrait of Bianca Balica
Rotterdam · Nice · Bucharest · Craiova

Experience

Dec 2024 – Present

HR Specialist

League of Romanian Students Abroad

Interviewing and selecting candidates, managing recruitment and member relations, and designing internal engagement initiatives for a community of Romanian students across Europe.

2024 – Present

Honours Student

Rotterdam Business School

Selected for the interdisciplinary honours programme: real-world consultancy projects, hackathons and international collaborations alongside the regular BBA curriculum.

Sep 2025 – Jan 2026

Business Digitalization Intern

DATASOFT SRL (All Audio)

Odoo ERP implementation for Romania's sole Bose distributor: configuring sales, inventory and CRM modules, testing workflows and optimising processes between departments.

Sep 2024 – Aug 2026

Food Service Worker

Zalmhuis, Rotterdam

Guest-facing service at one of Rotterdam's high-end waterfront restaurants: welcoming and seating guests, taking orders and preparing drinks while upholding fine-dining presentation and service standards. Sharpened discretion, attentiveness and guest-focused communication in an upscale hospitality setting.

Dec 2023 – Aug 2024

Sales Assistant

Albert Heijn BV, Rotterdam

Customer service and store operations at the Netherlands' largest supermarket chain: advising customers, managing inventory and restocking, and resolving inquiries efficiently in a fast-paced retail environment.

May – Jun 2022

Festival Volunteer

SAGA Festival, Bucharest

Supported event marketing at the international SAGA Festival: branding, audience engagement and user-experience improvements, plus accreditation and logistical and administrative support across the event perimeter.

2020 – 2022

PR Agent

Interact Club Craiova (Rotary)

Ran social media and press relations for community projects, securing 5+ sponsors per project and growing engagement by +25%.

2015 – 2021

Volleyball Player

Volleyball Club Craiova (CSV)

Competitive setter for six years; 3rd place at the National Volleyball Competition (U16) in 2016. Built teamwork, leadership and composure under pressure through years of intensive training.

Projects and activities

Garment repair at a tailor's workbench

01

HUMANOID

Care & Repair Consulting

Rotterdam / Delft · 2026

Researched consumer behaviour around clothing repair and consulted local tailors to propose a partner-based repair model connecting HUMANOID customers with external ateliers — validated through consumer experiments.

Consumer researchSustainabilityBusiness modelling
View project →
Dare to Recycle Fashion concept, one bag styled across Gen Z aestheticsORNEST brand content for the @viewsfrance activation

02

ORNEST

Gen Z Luxury Marketing

Paris · 2025

Developed 'Dare to Recycle Fashion,' a Gen Z campaign for luxury rental built from consumer interviews. The strategy combined one-bag styling stories, creator partnerships, UGC and community content to make circular fashion feel accessible and desirable.

Consumer researchCampaign strategyContent planning
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Rick Owens flagship store interiorRick Owens runway line-up in black silhouettesRick Owens moodboard of textures and shadowsRick Owens store with a staged performanceRick Owens runway showBlack and white portrait of Rick OwensShoppers carrying Rick Owens bags

03

Rick Owens

Brand Design Analysis

Rotterdam Business School

A 360° study of Rick Owens' avant-garde identity: logo, materials, monochrome palette, brutalist retail spaces, positioning and sustainability — evaluating how the brand turns restraint into desirability.

Brand identityPositioningConsumer behaviour
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Twiggy recreating her Vogue cover with a vintage bagVogue on eBay editorial imageEditorial image of a woman with a magnifying glass

04

Vogue × eBay

Award-Winning Advertising

Rotterdam Business School

Deconstruction of 'The World of Vogue on eBay' (2024) — how archival fashion storytelling, AI-powered visual search and circular-economy values earned +29% brand awareness and 253 million impressions.

Campaign strategyDigital & socialLuxury resale
View project →
Participants at the Immersive Tech Week 2024 hackathon

05

Honours program

International learning & industry engagement

Rotterdam · Paris · 2024–2025

From a nature-focused hackathon at Immersive Tech Week to recruitment and sustainability insights at DEPT® and a luxury programme in Paris: hands-on experiences connecting teamwork, creativity and responsible business.

Cross-cultural collaborationCreative problem-solvingSustainabilityIndustry engagement
View activity →

Credentials

Education

EDHEC Business School, Nice

International Marketing Minor · Erasmus+ · 2026

Rotterdam Business School

BBA International Business · Honours · 2023 – present

National College "Fratii Buzesti"

Mathematics-Informatics bilingual English · 2019 – 2023

Languages

  • Romanian · Native
  • English · C1
  • Spanish · A2
  • French · A1
  • Dutch · A1

Tools & Platforms

MS OfficeOdooCanvaSPSSOutlookInstagramTikTokFacebookYouTubeX

How I work

AssertiveAdaptableStructuredEnergeticSolution-drivenDetail-focusedCollaborativeProactive

Certifications

Inside LVMH Certificate · 2025

Creation & Branding, Retail & Customer Experience ·

Also certified